Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts
May 04, 2023

Sitemap For Blogger


A sitemap is simply a directory of all the pages existing on your site, like a table of contents showing the structure of your blog. Sitemaps help search engines crawl your site and index it properly.

Search engines will crawl your site if you have a sitemap or not, but this makes the process easier and quicker for them. We want search engine spiders to know your blogs structure so that they can easily understand and index it.

How to create a sitemap on Blogger in 2022

Google now automatically create a sitemap for your Blogger blog in your root directory. This makes the process a whole lot easier, all you have to do now is submit your sitemap to Google and Bing Webmaster Tools. The sitemap is available at the following URLs.

Blogger – Default URL

Blogger – Custom URL

This new default sitemap is automatically added to the default robots.txt file, so you don’t have to create a custom one. making the process a lot easier.

The sitemap file also contains links to pages like

Adding the Blogger sitemap to Google and Bing Webmaster Tools

Now login to Google Webmaster Tools. Add or select your blog. On the left click Crawl > Sitemaps > Add/Test Sitemap.

You’ll see your blog name and a text input box. Paste sitemap.xml in the field and test for errors. Once the test results come back okay, redo the steps but this time press submit.

April 24, 2023

Steps For Digital Marketing Strategy

Digital Marketing Strategy

Developing a comprehensive digital marketing strategy involves several key steps. Here is a step-by-step guide to help you create an effective digital marketing strategy:

  • Define Your Objectives and Target Audience:

Clearly outline your marketing objectives and what you hope to achieve through your digital marketing efforts. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales, your objectives will guide your overall strategy. Additionally, identify your target audience and understand their demographics, preferences, and behaviors to tailor your marketing efforts accordingly.

  • Conduct a Situation Analysis:

Perform a thorough analysis of your current digital marketing efforts and the overall market landscape. Evaluate your strengths, weaknesses, opportunities, and threats (SWOT analysis). Assess your competitors' digital presence, marketing tactics, and target audience to identify areas where you can differentiate and gain a competitive advantage.

  • Determine Key Performance Indicators (KPIs):

Identify the key metrics that will measure the success of your digital marketing strategy. These metrics may include website traffic, conversion rates, engagement levels, return on investment (ROI), cost per acquisition (CPA), or social media followers. Ensure your KPIs align with your objectives and are specific, measurable, attainable, relevant, and time-bound (SMART).

  • Select Digital Marketing Channels:

Based on your target audience and objectives, determine the most appropriate digital marketing channels to reach and engage with your audience effectively. This may include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, influencer marketing, video marketing, or mobile marketing. Consider the strengths and limitations of each channel and how they can complement each other in your overall strategy.

  • Develop a Content Strategy:

Create a content strategy that aligns with your target audience's interests and preferences. Determine the type of content that will resonate with your audience, such as blog posts, videos, infographics, eBooks, or podcasts. Plan the frequency of content creation, distribution channels, and promotion tactics. Ensure your content provides value, educates, entertains, or solves your audience's problems while aligning with your brand messaging and objectives.

  • Implement Search Engine Optimization (SEO):

Optimize your website and content to improve organic search visibility. Conduct keyword research to identify relevant keywords and phrases. Optimize on-page elements such as meta tags, headers, and URLs with targeted keywords. Create high-quality, engaging, and shareable content that attracts backlinks. Improve website speed, mobile-friendliness, and user experience. Monitor rankings and make ongoing optimizations based on analytics and search engine algorithm updates.

  • Plan Paid Advertising Campaigns:

Consider implementing paid advertising campaigns to amplify your reach and drive targeted traffic. Develop a PPC advertising strategy using platforms like Google Ads or social media advertising platforms. Set clear objectives, define target audiences, create compelling ad copies, and allocate budgets strategically. Monitor campaign performance, adjust bids, test different ad variations, and optimize based on data insights.

  • Implement Social Media Marketing:

Leverage social media platforms to engage with your audience, build brand awareness, and drive website traffic. Choose the social media channels that align with your target audience's preferences and behaviors. Develop a content calendar, create engaging posts, and encourage user-generated content. Engage with your audience, respond to comments, and build a community around your brand. Monitor social media metrics, track engagement levels, and make adjustments to optimize performance.

  • Execute Email Marketing Campaigns:

Utilize email marketing to nurture leads, build customer relationships, and drive conversions. Develop an email marketing strategy that includes capturing leads through website opt-ins, segmenting your audience, and sending targeted and personalized emails. Provide valuable content, promotions, and updates to keep subscribers engaged. Track email open rates, click-through rates,

April 20, 2023

Digital Marketing Operation in Delhi

In today's hyper-connected world, digital marketing has become an essential tool for businesses to thrive and grow. With the rapid growth of online platforms, the demand for skilled digital marketers has soared. Delhi, being the bustling capital of India, is at the forefront of the digital revolution, offering immense opportunities for individuals aspiring to become digital marketing experts. In this article, we will explore the key skills, strategies, and resources necessary to embark on a successful journey as a digital marketing expert in Delhi.

1. The Expanding Digital Landscape in Delhi 

Delhi is a hub of technological advancements and houses numerous digital marketing agencies, startups, and established businesses. The city's thriving ecosystem provides a conducive environment for aspiring digital marketers to learn, collaborate, and excel. Delhi boasts a robust digital infrastructure, including high internet penetration, widespread smartphone usage, and a large consumer base. This combination offers tremendous scope for marketers to leverage digital channels and reach their target audience effectively.

2. Developing Core Digital Marketing Skills

To establish yourself as a digital marketing expert in Delhi, it is crucial to develop a strong foundation in core skills. These skills include search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, email marketing, and data analytics. Upskilling in these areas will enable you to craft effective digital marketing campaigns, optimize websites for better visibility, engage with the target audience through compelling content, and measure campaign performance. Delhi offers a plethora of training institutes, workshops, and online resources where aspiring marketers can acquire these skills and stay updated with the latest industry trends.

3. Understanding the Local Market Dynamics

Delhi is a diverse city with a varied consumer base, each with its unique preferences and demographics. As a digital marketing expert, it is vital to understand the local market dynamics, consumer behavior, and cultural nuances. Conducting thorough market research, competitor analysis, and customer segmentation will empower you to create highly targeted campaigns that resonate with Delhi's audience. Additionally, staying abreast of local trends, festivals, and events allows you to tailor marketing strategies and capitalize on timely opportunities. Adapting your digital marketing efforts to suit the local market will significantly enhance your success rate in reaching and engaging with Delhi's consumers.

4. Networking and Collaborations 

Delhi's digital marketing landscape thrives on networking and collaborations. Engaging with industry experts, attending conferences, and participating in meetups and workshops can expand your professional network and open doors to valuable partnerships. Collaborating with other digital marketing professionals, agencies, or influencers can amplify your reach and help you tap into untapped markets. Sharing knowledge, insights, and experiences with peers fosters continuous learning and growth within the industry.

5. Staying Updated with Industry Trends

The digital marketing landscape is ever-evolving, with new tools, algorithms, and strategies emerging regularly. To remain competitive, it is imperative to stay updated with the latest industry trends. Subscribing to reputable blogs, following influential digital marketing experts on social media, and joining industry-specific forums can provide valuable insights and keep you ahead of the curve. Delhi's digital marketing community is vibrant, with frequent knowledge-sharing events and conferences where experts share their experiences and expertise. Actively engaging in these events will keep you well-informed about the latest advancements and best practices in the field.

Becoming a digital marketing expert in Delhi is a rewarding and promising career choice. With the city's thriving digital landscape, a strong foundation in core skills, understanding of local market dynamics,

April 07, 2023

SEO Audit Checklist for 2023

A comprehensive SEO audit can help identify any issues hindering a website’s performance and provide recommendations for improvement. This blog will cover the top considerations for maximizing your search visibility in 2023 with an SEO audit.

What is an SEO audit?

An SEO audit evaluates a website’s search engine optimization (SEO) performance and identifies any areas for improvement. Its ultimate aim is to improve a website’s ranking in search engine results and drive more relevant traffic to the site.

An SEO audit can provide several clear benefits for a website, including

1. Improved search engine rankings

An SEO website audit can help it rank higher in search engine results by identifying and fixing technical and on-page SEO issues. This can lead to increased organic traffic and a higher return on investment for the website.

2. Increased website traffic

As a website’s search engine rankings improve, organic traffic will likely increase from users searching for relevant keywords. This can lead to more leads and sales for the website.

3. Better user experience

An SEO audit can help identify usability issues hindering a website’s performance. A website audit can provide a better experience for users by fixing these issues, leading to increased engagement and conversions.

4. Competitive advantage

An SEO analysis can help a website identify and fix issues causing it to underperform compared to its competitors. A website can gain a competitive advantage in search results by improving its SEO performance.

5. Increased credibility

A well-optimized website is more likely to be perceived as credible and trustworthy by users. This can lead to increased credibility and brand loyalty for the website.

Thus, an SEO audit may seem trivial or time-consuming, but it is crucial for identifying and fixing issues that may hold a website back in the search results. By implementing the recommendations from an SEO audit, a website can improve its search engine rankings, increase traffic, and achieve better overall performance.

The 2023 SEO Audit Process

Now that we have covered what an SEO analysis is and why it is crucial for ranking your website in 2023, let us look at some of the processes that go into a complete SEO audit.

1. Start with a crawl.

Before you can begin your audit, you need to understand your current website structure and content well. The easiest way to do this is to use a website crawler tool. A crawler will visit each page on your website, create a map of all the pages, and gather information about the titles, headings, and content on each page.

2. Conduct a technical SEO audit.

After you have a website map, the next step is to analyze its technical SEO. Technical SEO refers to the underlying infrastructure of your website and how it affects your search engine rankings. Some things to look for include the following:

  • XML sitemaps: Make sure you have an XML sitemap that is up-to-date and submitted to Google.
  • Robots.txt file: This file tells search engines which pages to crawl and which to ignore. Make sure you are not blocking any crucial pages from being crawled.
  • Page speed: Slow page speed can hurt your rankings and user experience. Use a tool like PageSpeed Insights to identify areas for improvement.
  • Mobile-friendliness: With more and more users accessing the web on mobile devices, it’s important to ensure your website is mobile-friendly. Use Google’s Mobile-Friendly Test to check.
  • HTTPS: Google gives a ranking boost to websites served over HTTPS (Hypertext Transfer Protocol Secure). If your website is not using HTTPS, consider switching.

3. Analyze your website’s content and on-page SEO.

Once you have conducted a technical SEO audit, the next step is to analyze your website’s content and on-page SEO. On-page SEO analysis refers to optimizing individual web pages to rank higher and earn more relevant traffic. 

Some things to look for include the following:

  • Title tags: Make sure your title tags are unique, relevant, and no longer than 60 characters.
  • Meta descriptions: Similar to title tags, meta descriptions should be unique, relevant, and no longer than 160 characters.
  • Headings: Use headings (H1, H2, etc.) to organize your content and make it easier for users and search engines to understand.
  • Alt text: Use alt text to describe images for users and search engines.
  • Internal linking: Use internal links to help search engines understand your website’s structure and pass authority from one page to another.

4. Analyze your website’s off-page SEO

Off-page SEO refers to optimizing signals that happen outside your website, such as backlinks from other websites. Some things to look for include the following:

  • Backlinks: Use Ahrefs or Semrush to analyze your backlink profile and identify low-quality or spammy links.
  • Social media: Make sure you have a presence on major social media platforms and regularly post and engage with your followers.

5. Create an SEO audit report.

Once you have completed your website audit, the next step is to create a report detailing your findings and recommendations. Creating an SEO audit report can help website owners and marketing teams prioritize their efforts and improve their search engine rankings.

To create an SEO audit report, follow these steps:

  1. Gather data: The first step in creating an SEO audit report is to gather data about your website’s SEO performance. This can include data about your website’s technical SEO, on-page SEO, off-page SEO, and more. Many SEO audit tools can help you gather this data, such as Google Analytics, Screaming Frog, and Semrush.
  2. Analyze the data: Once you have collected all your data, the next step is to analyze it and look for any areas that need improvement. This can include identifying technical issues, analyzing the relevance and quality of your website’s content, and examining your backlink profile.
  3. Create a report: After you have analyzed your data, the next step is to create a report that summarizes your findings and recommends any necessary changes. This report should be organized clearly and concisely, with sections for each aspect of your website’s SEO performance.
  4. Present the report: You will need to present your report to the relevant parties, such as the website owner or marketing team. Be prepared to answer any questions or concerns during the presentation.

Some key components to include in an SEO audit report are

  • Executive summary: A brief overview of the current state of the website’s SEO and the main findings of the audit.
  • Technical SEO: A detailed analysis of the website’s technical SEO, including page speed, mobile-friendliness, and HTTPS
  • On-page SEO: An analysis of the website’s on-page SEO, including title tags, meta descriptions, headings, and alt text
  • Off-page SEO: An analysis of the website’s off-page SEO, including backlinks and social media presence
  • Recommendations: A list of actionable recommendations for improving the website’s SEO, prioritized by impact and ease of implementation

In Conclusion

By performing a thorough SEO audit and implementing the recommendations given above, businesses can improve their search engine rankings and drive more relevant traffic to their website. This can lead to increased leads and sales and a better overall user experience.

Don’t wait until it’s too late – start maximizing your search visibility in 2023 with these SEO audit best practices and get a headstart over your competition!

April 04, 2023

Best SEO Practices 2023

SEO Practices 2023

Enhanced user experience: Google's search generative experience focuses on providing a more interactive and dynamic search environment. It's all about engaging users with visually appealing elements, immersive features, and a seamless search journey. As SEO professionals, we must consider these changes and ensure our websites align with this new experience. Think about how you can enhance your website's user experience, make it visually appealing, and provide interactive elements that keep visitors engaged.

Emphasis on structured data: Structured data has always been important for SEO, and with the search generative experience, its significance is further amplified. By implementing structured data markup on your website, you can help search engines understand your content better and provide richer search results. This can potentially lead to higher visibility and click-through rates. Take the time to explore schema markup and identify opportunities to leverage it for your content.

Content optimization: With this new search experience, content optimization becomes even more crucial. Google aims to deliver personalized results to users, so we need to ensure that our content is relevant and tailored to specific search intents. Focus on understanding the user intent behind keywords and create content that addresses their needs and queries directly. Invest in comprehensive keyword research and optimize your content accordingly.

User engagement metrics: As the search generative experience aims to boost user engagement, keeping an eye on user metrics and behavior on your website is essential. Pay attention to metrics such as bounce rate, time on the page, and click-through rates. Analyse user interactions, identify areas for improvement, and make data-driven decisions to enhance user engagement and satisfaction.

Stay up-to-date: As with any SEO-related updates, staying up-to-date is crucial. Follow trusted industry blogs, participate in forums and discussions, and attend relevant webinars and conferences. Keeping your finger on the pulse of the latest developments will help you adapt your strategies and stay ahead of the curve.

By following these best practices, we can navigate this evolving landscape and continue to drive organic visibility and success.
April 01, 2023

SEO Tip Alert!

 Are you looking for the best types of keywords to use in your SEO strategy? 🤔

Good news! We have compiled a list of 7 top keywords to optimize your online visibility. 📈 

  • #ExactMatch : This keyword matches the exact phrase used by the user. 🔍
  • #PhraseMatch : This keyword captures variations of the exact phrase. 🔐
  • #LSI (Latent Semantic Indexing) : These keywords use synonyms to capture long-tail variations of a single query. 🔗
  • #BroadMatch : This keyword covers all variations of a query in one go. 🙌
  • #CompetitorAnalysis : This keyword gives you insight into how products, services, and websites perform in relation to your own. 
  • #BrandTerms: This keyword increases visibility of your brand in search engine results. 🔝
  • #NegativeKeywords : This keyword removes any irrelevant results that are not useful to your business

 If you want to find out more about optimizing your SEO marketing strategy with keywords, contact us. Let us help you take your online presence to the next level!

November 01, 2022

Google Product Review Update in Detail 2022


google product review update

“When a system grows too large and impacts millions of people, it must start acting like a government. Google is no exception,”

The last few updates, including the July 2022 Product Review Update, and August 2022 Helpful Content Update, have demonstrated the regulatory theme of Google updates. The most recent core update seems to be an extension of the changes that began with the May 2022 Core Update.

The algorithm which started from recognising content based on simple search keywords has evolved towards a singular objective – matching available content to the user intent. The Helpful Content update was expected to do the same.

However, with search engines being what they are, it will take some time for them to catch up and beat the usual culprits. Also, these recent updates mean that more serious brands can get more attention from search engines.

So now, from demoting low-value content the algorithm will gradually start to push the more valuable content up. As a user, this simply means you may come across different search results for the same or similar queries.

Look at this as the “Looking for Something New” option on YouTube. So, as a user of the search engine, you stand to gain in the variety and quality of search results. As a marketer brand or content producer, you will need to focus more on your audience than on the search engine.

Here’s what we believe:

– Diversifying content to address more user queries

Try addressing queries starting with what, where and how to buy, and start dwelling on how to use. Customers who invest time in learning the usage of products are 60% more inclined to purchase or repurchase your product.

– Creating content with clear user intent, i.e., awareness, interest or desire

Content consumption has become granular, and social media is the best example. The days of long detailed blogs are now hidden behind a sizable chunk of grain-sized content with clear intent. While the long article may address multiple queries, multiple bit-sized contents are needed to redirect the users at different funnel levels to it.

– Sticking to your niche of the audience queries

Defining your green ocean within the red ocean is how brands can create a monopoly. In today’s world, you don’t have to necessarily offer everything. Instead, focusing on just about one sizeable customer segment is enough. Address the queries of this niche to have a loyal bunch of consumers engaged with you consistently.

– Having deeper research with each content piece

Content research never fails to give results. While as a brand your products or services must be unique, your content has to carry forth that uniqueness. Coupled with the niche, well-researched content can bring that uniqueness, build trust and thought leadership for the brand.

– And finally, the most important, bringing in an ‘X’ factor to your publications

‘X’ factor in content is something that not only adds value to your consumers but is also unique. For example, emotionally appealing content, funny, advisory, latest update, etc. Bringing in the ‘X’ factor may require some level of expertise for the content creator.

Adding value to your users’ lives is what makes your users happy and it would seem that’s what the search engine giant will be looking for.

The latest core update for September 2022, seem to be furthering the theme. The update is expected to complete its rollout within the next two weeks. It is expected to further police and demote the spam searches which often make it to the first page of the SERP.

Fortunately enough, we have been recommending to our clients content and SEO strategies focused on consumer intent. Starting from the SEO and keyword research, the idea is to provide the visitor with direct and adequate information and then help them reach the next level.

Our audience funnel approach to content creation for the brand’s online users has been effective in improving traffic at all levels. The recent update has cemented our belief in the consumer-centric approach we have been following.

October 10, 2018

5 Digital Marketing Tools That Help You Get the Insights of Your Customers

In this write-up we take a look at five digital marketing tools that help businesses gain insights about their customers and how they help streamline digital marketing campaigns.

What is the secret ingredient for success in a competitive business environment? It is undoubtedly knowledge about your customers. If you know the pulse of your customers you have cracked the code to succeed. This is the reason your digital marketing company will always stress on gaining deep insights about your customers. In fact feedback and analytics have become one of the most important components of digital marketing services in the recent times. As a business it is near impossible for you to have one-on-one relationship with your customers, know their aspirations, understand their buying needs and have knowledge about their bucket list. This is where you need to rely on tools that gather data and offer you information about your customers. Here we list for you five of the best digital marketing tools that help you get insights about your customers.

  1. Google Analytics – If you wish to rely on a single tool to know about your customers it would be this one. An essential component of digital marketing services it offers you ultimate in analytics and customer information. Where are the customers coming from? Where are they going? How long are they staying on your website? What keywords are they using to find you? You will have all this information on your fingertips and much more. A free to use tool it offers you every bit of detail you wish to know about your customers including potential ones to serve them better.

  2. SurveyMonkey – It doesn’t have ‘tail’ but lets you get inside the head of your customers! While ideally you would want to personally interact with each customer, it’s practically impossible when you have hundreds and thousands of customers. Your digital marketing company may recommend the use of SurveyMonkey, world’s best survey tool. You can create a unique survey including questions that let you analyse the needs of your customers, their experience with your brand and their expectations. Using SurveyMonkey you will be able to gather knowledge of things you need to act upon to keep your brand ahead of competition.

  3. Google Trends – People type their needs on Google or in other words you know what users are typing in the search engine and would be able to better assess their needs and serve them efficiently. Google Trends allows you to peek into search terms being used by potential customers. You will be able to find about the latest search trends and also the change in users’ search habits. Along with this you would also be able to find out the related search terms. When you have all this information at hand you can work on your marketing campaign to leverage the latest search habits.

  4. Hootsuite – Talking about getting insights about your customers how can you ignore their activities on the social media? You may already have an active presence on the social media but that isn’t enough. You need to know what your customers are talking about your brand on social media and also about your customers. Hootsuite is the most popular social media listening tool and it allows you to keep track of all your social media accounts from a single window. From mentions of your brand to that of your competition you would be able to track every relevant activity about your brand on social media using this state-of-the-art tool.

  5. Salesforce – Do you store customer data on Excel sheets and Word documents? It is an inefficient way to do so when the same data would be stored by different people in the organization in hundreds of files and documents. Salesforce a cloud based system has answers to your problems. It allows you to store all customer information on a single place that makes it ideal for sharing and collaboration. What’s more you can even send emails using Salesforce that’ll open new opportunities for your team.

To sum up you can make use of these tools to better your understanding of the customers and fine-tune your digital marketing initiatives. Each of these tools addresses a different challenge and would help you streamline your operations.

Author Bio
Mitali Purkait Ghosh is the Co-Founder and CEO of Digital Concepts, which is a full service digital marketing company. Being in this industry for the last 10 years, she loves to read and write about digital marketing, technology etc. As an entrepreneur she has been offering digital marketing services to clients across the globe for the last 6+ years. She likes exploring new ideas and keeps her team flexible and motivated to serve client needs, and help them stay ahead of their competition. When she isn’t busy with her professional life, she wears the hat of a photographer, traveler and foodie.
September 19, 2018

Must-Have Search Engine Optimization Skills

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

Look for SEO experts who have analytics skill.
While search engine optimization requires the use of specific strategies for building a website’s online visibility, it also requires the collection, and analysis, of certain pieces of data, called analytics. This data can tell SEO experts about how certain SEO strategies are working, where website traffic is coming from, and much more. However, in order to make the best possible use of this information, SEO professionals need to be able to understand and analyze this data. Without that skill, they are essentially taking stabs in the dark and hoping for the best. As a result, look for professionals who offer in-depth and regular reports on the progress of your SEO campaign. In addition, make sure that they provide analysis and insight into these reports and are capable of suggesting ways forward in light of these reports

Choose SEO experts who have a willingness to learn.
Search engine optimization is always changing. Trends come and go, and keeping up with search engine algorithm changes and new strategies can be a full-time job in and of itself. As a result, no one can claim to be finished learning about search engine optimization. Instead, staying on top of this field requires near-constant learning and updating of one’s knowledge and skills. As a result, the best SEO professionals are those who love to learn and who willingly seek out new information about their field. Instead of doing the same job the same way, they stay up to date, eagerly embrace changes and trends, and implement new ideas to help your campaign thrive. Do not settle for less than an SEO expert who is always learning and changing along with the field of SEO.

Look for an SEO expert with technical skills.
Keyword research and implementation is not the only SEO strategy. In fact, a successful campaign will need to incorporate the smart use of metadata, wise coding, and technical aspects such as strategic web design and web development. As a result, an SEO expert should possess technical expertise that allows them to provide the technical support necessary for a successful campaign. Never consider hiring someone unless they understand basics such as coding, metadata, and SEO-friendly web design and web development. You need more than a content creator to boost your website’s online visibility.

Choose an SEO expert with strong content creation skills.
At the same time, content is the bread and butter of search engine optimization. Strong, relevant content is what search engines will use to determine your site’s relevance to certain topics. The better the content on your site is, the better your site is likely to perform in the search results. In order to create this type of material, you need SEO experts who are also strong writers. They need to understand how content works in SEO, identify the content that will work best for your site, and help you create powerful material that fits your business and goals. This means writing content that matches your brand voice, meets your business goals, and appeals to your target audience. The right SEO expert, therefore, can help you to build a strong content marketing strategy with the content you need to succeed in your campaign and at reaching your target audiences.

Choose an SEO expert with strong interpersonal skills.
Finally, you may want to consider an SEO expert’s interpersonal skills when deciding who to have assist you with your campaign. A search engine optimization campaign is a major undertaking that requires careful, clear communication between you and the professionals assisting you. As a result, it is essential that you feel comfortable interacting with these individuals. They should be able to make you feel at ease, and make even complex aspects of SEO accessible to you. As a result, look for SEO experts who have strong communication and interpersonal skills. These are individuals who are comfortable around others, capable of communicating with and collaborating with others, and who can clearly explain concepts, ideas, and analytics in easy to understand ways. The better they communicate, the easier it will be to work with them on your SEO campaign. There are many SEO experts who can help you to implement a strong campaign to boost your online visibility. However, they are not all equally skilled or equipped to assist your particular business. That is why you must look for skill sets that demonstrate an ability to effectively collaborate with you in building a comprehensive and effective search engine optimization campaign. In particular, professionals who possess the ability to collect and understand analytics, are willing to keep learning about their ever-changing field, possess technical skills, strong content marketing and creation skills, and strong interpersonal skills are equipped to assist you with your SEO. If you need SEO support, do not hesitate to reach out to WEBii. Our many years of experience, web design and development expertise, analytics skill, and history of collaborating closely with clients has equipped us to build and maintain the SEO campaign your business needs to thrive.

Author’s Bio :
I'm currently working as Content Manager with reputed SEO Company India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from SEO service in India, I have a keen interest in Entrepreneurship, Online Reputation Management, outsource link building services, Quality Link Building, Tech Consultancy, etc.

June 21, 2018

digital marketing in developing countries

Digital marketing has been the talk of the town for quite some time now. The use of internet and social media to analyze marketing trends have indeed given digital marketing an edge over the traditional marketing. According to International Telecommunications Union (ITU) report, as of  2016, out of 3.2 billion internet users, 2 billion users live in developing countries. This creates a significant opportunity for the digital marketers to introduce and promote their brands on the digital platform and tap the enormous potential that the internet provides in these developing countries. The economy of the digital marketing is exponentially growing at ten times faster rate than the traditional economy. Thanks to the internet, people have started bidding farewell to the conventional methods of procuring data and are seeking data and services available on the internet to save themselves the unnecessary hassle of going through newspapers and magazines.


There are several reasons associated with the growth in demand for digital marketing. One of the factors can be the know-it-all nature of the internet. There is internet for virtually everything, from availing cabs to booking hotels, buying clothes to purchasing vegetables, ordering food to calling paramedics, everything is now possible with the internet. The rise of digital marketing has made availing all these services relatively easy and less time-consuming.


Opportunity! This mono word response provides the best answer to the above question. What better than hitting millions of customers at one go at one spot!! It offers the digital marketers the chance to reach more than one customer at a time and fulfill their needs efficiently without much effort. All that it requires is a reliable and active online presence which can influence the users and serve them well. Moreover, digital marketing makes tracking the result of their advertisement campaigns relatively more straightforward.


Going by the current trends, it seems highly unlikely that the demand for digital marketing is going to come down anytime soon. While the developed countries have already adopted this mode of online marketing, the marketing space in developing countries remains mostly unoccupied. Therefore there is a significant scope for digital marketers to make a mark in these countries owing to the following factors.

  1. Growing population: Countries with developing economies and massive populations like India, Bangladesh, Brazil, Mexico, Nigeria, etc. can provide a big market for digital marketing. No business can prosper in a region with no population. Therefore, these countries with their growing economies and significant population can contribute to the growth of digital marketing.

2.            The absence of competition: Markets in developed countries have reached a saturation point. But markets in developing countries have remained mainly unexplored due to their large populations. Therefore any business in these countries will face minimum competition as compared to their developed counterparts. This will give digital marketing sufficient time to grow in these countries without really having to worry about competition.

3.            Government impetus: The local governments in most of the developing countries are framing trade policies favorable to both domestic as well as foreign investors. These incentives include low or no customs and excise duties, profit tax holidays and better ease of doing business. This would motivate investors to put their money in these developing countries and explore the abundant possibilities of digital marketing space in these countries.

4.            Growing affluence: Liberalization of economies has worked wonders for the developing countries, people are getting rich and have a better purchasing power now than before. Countries like China, India, and Bangladesh have managed to draw out significant sections of their populations out of poverty and place them in middle-income groups. Therefore, the growing affluence in these countries can provide a considerable boost to the digital marketing prospects in these countries.

5.            Availability of cheap production goods: Most developing countries have human and material resources in abundance. But they have remained mostly unutilized. This would give digital marketing companies and businesses an opportunity to harness and exploit these resources. Labour and raw materials are often found to be cheap in developing countries. This is why multinational companies are more marketable in developing countries than their industrialized counterparts.

6.            Job creation: As previously mentioned, most of the developing countries have huge populations to take care of. Under such circumstances creating jobs for everyone can be a tough task. Most of these developing countries are facing the issue of jobless growth. Investment in digital marketing in these countries can create new jobs for people. A substantial workforce can thus be diverted towards these jobs which can contribute to resolving the issue of unemployment. A little encouragement from the local authorities can make digital marketing very popular among the masses and help people connect with it.

Despite the vast potential that digital marketing has in developing countries, there are a few challenges to its growth too. Low literacy rate in these developing countries can be a significant hindrance to digital marketing. Digital marketing requires consumers to use the internet and other technologies. Without proper education, people might find using digital marketing quite challenging. Also, the inability of buyers to see, touch or smell commodities can be a downside for the e-commerce industry. Cybercrime is another factor that deters people from using digital marketing as they fear for the privacy of their information.

However, the problems mentioned above can be fixed in due course of time. There is no denying the fact that digital marketing has a bright future in developing countries. But it is possible only if various stakeholders come together to create an effective system suitable for digital marketing. Poorly built and ill-implemented programs can create distrust between the consumers and the marketers. Digital marketing and developing countries can contribute to each other’s growth; thus it is a give and take process. Digital marketing has the of scope becoming the solution to the underdevelopment of the developing countries, and the developing countries can take digital marketing to its zenith.

Author bio: Hi, I am Sandeep Kumar Mishra, a content writer at SixPL. My hobbies include watching movies, playing cricket, reading and surfing the internet. I like keeping track of the latest social media trends and other digital marketing developments.