May 04, 2023

Sitemap For Blogger


A sitemap is simply a directory of all the pages existing on your site, like a table of contents showing the structure of your blog. Sitemaps help search engines crawl your site and index it properly.

Search engines will crawl your site if you have a sitemap or not, but this makes the process easier and quicker for them. We want search engine spiders to know your blogs structure so that they can easily understand and index it.

How to create a sitemap on Blogger in 2022

Google now automatically create a sitemap for your Blogger blog in your root directory. This makes the process a whole lot easier, all you have to do now is submit your sitemap to Google and Bing Webmaster Tools. The sitemap is available at the following URLs.

Blogger – Default URL

Blogger – Custom URL

This new default sitemap is automatically added to the default robots.txt file, so you don’t have to create a custom one. making the process a lot easier.

The sitemap file also contains links to pages like

Adding the Blogger sitemap to Google and Bing Webmaster Tools

Now login to Google Webmaster Tools. Add or select your blog. On the left click Crawl > Sitemaps > Add/Test Sitemap.

You’ll see your blog name and a text input box. Paste sitemap.xml in the field and test for errors. Once the test results come back okay, redo the steps but this time press submit.

April 07, 2023

SEO Audit Checklist for 2023

A comprehensive SEO audit can help identify any issues hindering a website’s performance and provide recommendations for improvement. This blog will cover the top considerations for maximizing your search visibility in 2023 with an SEO audit.

What is an SEO audit?

An SEO audit evaluates a website’s search engine optimization (SEO) performance and identifies any areas for improvement. Its ultimate aim is to improve a website’s ranking in search engine results and drive more relevant traffic to the site.

An SEO audit can provide several clear benefits for a website, including

1. Improved search engine rankings

An SEO website audit can help it rank higher in search engine results by identifying and fixing technical and on-page SEO issues. This can lead to increased organic traffic and a higher return on investment for the website.

2. Increased website traffic

As a website’s search engine rankings improve, organic traffic will likely increase from users searching for relevant keywords. This can lead to more leads and sales for the website.

3. Better user experience

An SEO audit can help identify usability issues hindering a website’s performance. A website audit can provide a better experience for users by fixing these issues, leading to increased engagement and conversions.

4. Competitive advantage

An SEO analysis can help a website identify and fix issues causing it to underperform compared to its competitors. A website can gain a competitive advantage in search results by improving its SEO performance.

5. Increased credibility

A well-optimized website is more likely to be perceived as credible and trustworthy by users. This can lead to increased credibility and brand loyalty for the website.

Thus, an SEO audit may seem trivial or time-consuming, but it is crucial for identifying and fixing issues that may hold a website back in the search results. By implementing the recommendations from an SEO audit, a website can improve its search engine rankings, increase traffic, and achieve better overall performance.

The 2023 SEO Audit Process

Now that we have covered what an SEO analysis is and why it is crucial for ranking your website in 2023, let us look at some of the processes that go into a complete SEO audit.

1. Start with a crawl.

Before you can begin your audit, you need to understand your current website structure and content well. The easiest way to do this is to use a website crawler tool. A crawler will visit each page on your website, create a map of all the pages, and gather information about the titles, headings, and content on each page.

2. Conduct a technical SEO audit.

After you have a website map, the next step is to analyze its technical SEO. Technical SEO refers to the underlying infrastructure of your website and how it affects your search engine rankings. Some things to look for include the following:

  • XML sitemaps: Make sure you have an XML sitemap that is up-to-date and submitted to Google.
  • Robots.txt file: This file tells search engines which pages to crawl and which to ignore. Make sure you are not blocking any crucial pages from being crawled.
  • Page speed: Slow page speed can hurt your rankings and user experience. Use a tool like PageSpeed Insights to identify areas for improvement.
  • Mobile-friendliness: With more and more users accessing the web on mobile devices, it’s important to ensure your website is mobile-friendly. Use Google’s Mobile-Friendly Test to check.
  • HTTPS: Google gives a ranking boost to websites served over HTTPS (Hypertext Transfer Protocol Secure). If your website is not using HTTPS, consider switching.

3. Analyze your website’s content and on-page SEO.

Once you have conducted a technical SEO audit, the next step is to analyze your website’s content and on-page SEO. On-page SEO analysis refers to optimizing individual web pages to rank higher and earn more relevant traffic. 

Some things to look for include the following:

  • Title tags: Make sure your title tags are unique, relevant, and no longer than 60 characters.
  • Meta descriptions: Similar to title tags, meta descriptions should be unique, relevant, and no longer than 160 characters.
  • Headings: Use headings (H1, H2, etc.) to organize your content and make it easier for users and search engines to understand.
  • Alt text: Use alt text to describe images for users and search engines.
  • Internal linking: Use internal links to help search engines understand your website’s structure and pass authority from one page to another.

4. Analyze your website’s off-page SEO

Off-page SEO refers to optimizing signals that happen outside your website, such as backlinks from other websites. Some things to look for include the following:

  • Backlinks: Use Ahrefs or Semrush to analyze your backlink profile and identify low-quality or spammy links.
  • Social media: Make sure you have a presence on major social media platforms and regularly post and engage with your followers.

5. Create an SEO audit report.

Once you have completed your website audit, the next step is to create a report detailing your findings and recommendations. Creating an SEO audit report can help website owners and marketing teams prioritize their efforts and improve their search engine rankings.

To create an SEO audit report, follow these steps:

  1. Gather data: The first step in creating an SEO audit report is to gather data about your website’s SEO performance. This can include data about your website’s technical SEO, on-page SEO, off-page SEO, and more. Many SEO audit tools can help you gather this data, such as Google Analytics, Screaming Frog, and Semrush.
  2. Analyze the data: Once you have collected all your data, the next step is to analyze it and look for any areas that need improvement. This can include identifying technical issues, analyzing the relevance and quality of your website’s content, and examining your backlink profile.
  3. Create a report: After you have analyzed your data, the next step is to create a report that summarizes your findings and recommends any necessary changes. This report should be organized clearly and concisely, with sections for each aspect of your website’s SEO performance.
  4. Present the report: You will need to present your report to the relevant parties, such as the website owner or marketing team. Be prepared to answer any questions or concerns during the presentation.

Some key components to include in an SEO audit report are

  • Executive summary: A brief overview of the current state of the website’s SEO and the main findings of the audit.
  • Technical SEO: A detailed analysis of the website’s technical SEO, including page speed, mobile-friendliness, and HTTPS
  • On-page SEO: An analysis of the website’s on-page SEO, including title tags, meta descriptions, headings, and alt text
  • Off-page SEO: An analysis of the website’s off-page SEO, including backlinks and social media presence
  • Recommendations: A list of actionable recommendations for improving the website’s SEO, prioritized by impact and ease of implementation

In Conclusion

By performing a thorough SEO audit and implementing the recommendations given above, businesses can improve their search engine rankings and drive more relevant traffic to their website. This can lead to increased leads and sales and a better overall user experience.

Don’t wait until it’s too late – start maximizing your search visibility in 2023 with these SEO audit best practices and get a headstart over your competition!

April 04, 2023

Best SEO Practices 2023

SEO Practices 2023

Enhanced user experience: Google's search generative experience focuses on providing a more interactive and dynamic search environment. It's all about engaging users with visually appealing elements, immersive features, and a seamless search journey. As SEO professionals, we must consider these changes and ensure our websites align with this new experience. Think about how you can enhance your website's user experience, make it visually appealing, and provide interactive elements that keep visitors engaged.

Emphasis on structured data: Structured data has always been important for SEO, and with the search generative experience, its significance is further amplified. By implementing structured data markup on your website, you can help search engines understand your content better and provide richer search results. This can potentially lead to higher visibility and click-through rates. Take the time to explore schema markup and identify opportunities to leverage it for your content.

Content optimization: With this new search experience, content optimization becomes even more crucial. Google aims to deliver personalized results to users, so we need to ensure that our content is relevant and tailored to specific search intents. Focus on understanding the user intent behind keywords and create content that addresses their needs and queries directly. Invest in comprehensive keyword research and optimize your content accordingly.

User engagement metrics: As the search generative experience aims to boost user engagement, keeping an eye on user metrics and behavior on your website is essential. Pay attention to metrics such as bounce rate, time on the page, and click-through rates. Analyse user interactions, identify areas for improvement, and make data-driven decisions to enhance user engagement and satisfaction.

Stay up-to-date: As with any SEO-related updates, staying up-to-date is crucial. Follow trusted industry blogs, participate in forums and discussions, and attend relevant webinars and conferences. Keeping your finger on the pulse of the latest developments will help you adapt your strategies and stay ahead of the curve.

By following these best practices, we can navigate this evolving landscape and continue to drive organic visibility and success.
April 01, 2023

SEO Tip Alert!

 Are you looking for the best types of keywords to use in your SEO strategy? 🤔

Good news! We have compiled a list of 7 top keywords to optimize your online visibility. 📈 

  • #ExactMatch : This keyword matches the exact phrase used by the user. 🔍
  • #PhraseMatch : This keyword captures variations of the exact phrase. 🔐
  • #LSI (Latent Semantic Indexing) : These keywords use synonyms to capture long-tail variations of a single query. 🔗
  • #BroadMatch : This keyword covers all variations of a query in one go. 🙌
  • #CompetitorAnalysis : This keyword gives you insight into how products, services, and websites perform in relation to your own. 
  • #BrandTerms: This keyword increases visibility of your brand in search engine results. 🔝
  • #NegativeKeywords : This keyword removes any irrelevant results that are not useful to your business

 If you want to find out more about optimizing your SEO marketing strategy with keywords, contact us. Let us help you take your online presence to the next level!

November 01, 2022

Google Product Review Update in Detail 2022


google product review update

“When a system grows too large and impacts millions of people, it must start acting like a government. Google is no exception,”

The last few updates, including the July 2022 Product Review Update, and August 2022 Helpful Content Update, have demonstrated the regulatory theme of Google updates. The most recent core update seems to be an extension of the changes that began with the May 2022 Core Update.

The algorithm which started from recognising content based on simple search keywords has evolved towards a singular objective – matching available content to the user intent. The Helpful Content update was expected to do the same.

However, with search engines being what they are, it will take some time for them to catch up and beat the usual culprits. Also, these recent updates mean that more serious brands can get more attention from search engines.

So now, from demoting low-value content the algorithm will gradually start to push the more valuable content up. As a user, this simply means you may come across different search results for the same or similar queries.

Look at this as the “Looking for Something New” option on YouTube. So, as a user of the search engine, you stand to gain in the variety and quality of search results. As a marketer brand or content producer, you will need to focus more on your audience than on the search engine.

Here’s what we believe:

– Diversifying content to address more user queries

Try addressing queries starting with what, where and how to buy, and start dwelling on how to use. Customers who invest time in learning the usage of products are 60% more inclined to purchase or repurchase your product.

– Creating content with clear user intent, i.e., awareness, interest or desire

Content consumption has become granular, and social media is the best example. The days of long detailed blogs are now hidden behind a sizable chunk of grain-sized content with clear intent. While the long article may address multiple queries, multiple bit-sized contents are needed to redirect the users at different funnel levels to it.

– Sticking to your niche of the audience queries

Defining your green ocean within the red ocean is how brands can create a monopoly. In today’s world, you don’t have to necessarily offer everything. Instead, focusing on just about one sizeable customer segment is enough. Address the queries of this niche to have a loyal bunch of consumers engaged with you consistently.

– Having deeper research with each content piece

Content research never fails to give results. While as a brand your products or services must be unique, your content has to carry forth that uniqueness. Coupled with the niche, well-researched content can bring that uniqueness, build trust and thought leadership for the brand.

– And finally, the most important, bringing in an ‘X’ factor to your publications

‘X’ factor in content is something that not only adds value to your consumers but is also unique. For example, emotionally appealing content, funny, advisory, latest update, etc. Bringing in the ‘X’ factor may require some level of expertise for the content creator.

Adding value to your users’ lives is what makes your users happy and it would seem that’s what the search engine giant will be looking for.

The latest core update for September 2022, seem to be furthering the theme. The update is expected to complete its rollout within the next two weeks. It is expected to further police and demote the spam searches which often make it to the first page of the SERP.

Fortunately enough, we have been recommending to our clients content and SEO strategies focused on consumer intent. Starting from the SEO and keyword research, the idea is to provide the visitor with direct and adequate information and then help them reach the next level.

Our audience funnel approach to content creation for the brand’s online users has been effective in improving traffic at all levels. The recent update has cemented our belief in the consumer-centric approach we have been following.