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October 23, 2018

Amazon: The Digital Forest


Founded by Jeff Bezos on 5th July, 1994, Amazon is an electronic commerce and cloud computing company. Amazon.com is the largest internet retailer in the world if measured in terms of market capitalization and revenue. It is the second largest electronic commerce website after Alibaba.com in terms of sales. In the initial years amazon.com was started as an website that sold ebooks or was an online bookstore. As the time passed the website diversified itself. Videos, MP3s, Audios began to stream and downloaded form the website. Software, video games, apparel, furnitures, jewellery, food, toys, amazon.com now has everything.

As its logo depicts, amazon.com has A to Z products available in its website. All you need is to search and it is there on the screen to buy.

Amazon not only has an electronic commerce website but the company owns a publishing company, named Amazon Publishing, a film and television studio named Amazon Studio.
Amazon has its own electronic products in the market, including, Kindle E-Readers, Fire tablets, Fire Sticks, Echo Devices as well. Amazon is also the the largest provider of the cloud storage space in the world.

Amazon has separated its website in accordance to geographical preference. It has different websites for United States, United Kingdom, India, Spain, Italy, France, Japan, China, Brazil, Mexico, Singapore, Germany, etc. These website sells the product which are geographically preferred by the locals and bought.

Benefits Amazon Prime Membership

Amazon has also launched its Amazon Prime platform. This platform not only enhances your shopping experience but also leads you to the world of digital revolution. Just spending $99/year you will get an enhanced shopping experience. Amazon Prime provides you free 2 days or less guaranteed shipping, even it provides same day delivery on hourly basis as well. Amazon Prime mobile app helps you streaming the latest TV shows and movies on your smartphones from anywhere around the world. Amazon Prime Music leads you to the world of music, where you can choose your favorite track. You can choose music on the basis of language, genre, movie etc.

Running out of space in your phone? No problem! Amazon prime also provides you unlimited space for photo storage. Now one doesn't need to worry about the space anymore. Amazon Prime is a solution to everything. Amazon also provides Early Access to the prime users on any shopping offer or deal. Prime user often gets extra off on the same deal when compared to normal user.
If you are not having Amazon prime membership then you can go for amazon gift cards which could be used to claim some discounts. Redeem amazon gift card codes online on the Amazon website at the time of final payment and save money.

Amazon Kindle is tablet that has access to the amazon ebookstore. Designed and developed for the avid readers Kindle is a gadget that is easy to access, carry and use. Amazon Echo on the other hand is a smart home solution. The interface installed in the gadget has a name Alexa. Alexa is a artificial intelligence based interface which uses voice commands to do a particular task. You now just have to speak and Alexa will do it all.

Amazon has now become an avid using platforms by users across the globe. Be it a pin or a television, a ludo game board to the whole cricket kit everything is there present on the amazon website. That is the reason why Amazon is The Digital Forest.
October 10, 2018

5 Digital Marketing Tools That Help You Get the Insights of Your Customers


In this write-up we take a look at five digital marketing tools that help businesses gain insights about their customers and how they help streamline digital marketing campaigns.

What is the secret ingredient for success in a competitive business environment? It is undoubtedly knowledge about your customers. If you know the pulse of your customers you have cracked the code to succeed. This is the reason your digital marketing company will always stress on gaining deep insights about your customers. In fact feedback and analytics have become one of the most important components of digital marketing services in the recent times. As a business it is near impossible for you to have one-on-one relationship with your customers, know their aspirations, understand their buying needs and have knowledge about their bucket list. This is where you need to rely on tools that gather data and offer you information about your customers. Here we list for you five of the best digital marketing tools that help you get insights about your customers.

  1. Google Analytics – If you wish to rely on a single tool to know about your customers it would be this one. An essential component of digital marketing services it offers you ultimate in analytics and customer information. Where are the customers coming from? Where are they going? How long are they staying on your website? What keywords are they using to find you? You will have all this information on your fingertips and much more. A free to use tool it offers you every bit of detail you wish to know about your customers including potential ones to serve them better.

  2. SurveyMonkey – It doesn’t have ‘tail’ but lets you get inside the head of your customers! While ideally you would want to personally interact with each customer, it’s practically impossible when you have hundreds and thousands of customers. Your digital marketing company may recommend the use of SurveyMonkey, world’s best survey tool. You can create a unique survey including questions that let you analyse the needs of your customers, their experience with your brand and their expectations. Using SurveyMonkey you will be able to gather knowledge of things you need to act upon to keep your brand ahead of competition.

  3. Google Trends – People type their needs on Google or in other words you know what users are typing in the search engine and would be able to better assess their needs and serve them efficiently. Google Trends allows you to peek into search terms being used by potential customers. You will be able to find about the latest search trends and also the change in users’ search habits. Along with this you would also be able to find out the related search terms. When you have all this information at hand you can work on your marketing campaign to leverage the latest search habits.

  4. Hootsuite – Talking about getting insights about your customers how can you ignore their activities on the social media? You may already have an active presence on the social media but that isn’t enough. You need to know what your customers are talking about your brand on social media and also about your customers. Hootsuite is the most popular social media listening tool and it allows you to keep track of all your social media accounts from a single window. From mentions of your brand to that of your competition you would be able to track every relevant activity about your brand on social media using this state-of-the-art tool.

  5. Salesforce – Do you store customer data on Excel sheets and Word documents? It is an inefficient way to do so when the same data would be stored by different people in the organization in hundreds of files and documents. Salesforce a cloud based system has answers to your problems. It allows you to store all customer information on a single place that makes it ideal for sharing and collaboration. What’s more you can even send emails using Salesforce that’ll open new opportunities for your team.

To sum up you can make use of these tools to better your understanding of the customers and fine-tune your digital marketing initiatives. Each of these tools addresses a different challenge and would help you streamline your operations.

Author Bio
Mitali Purkait Ghosh is the Co-Founder and CEO of Digital Concepts, which is a full service digital marketing company. Being in this industry for the last 10 years, she loves to read and write about digital marketing, technology etc. As an entrepreneur she has been offering digital marketing services to clients across the globe for the last 6+ years. She likes exploring new ideas and keeps her team flexible and motivated to serve client needs, and help them stay ahead of their competition. When she isn’t busy with her professional life, she wears the hat of a photographer, traveler and foodie.
September 19, 2018

Must-Have Search Engine Optimization Skills


Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

Look for SEO experts who have analytics skill.
While search engine optimization requires the use of specific strategies for building a website’s online visibility, it also requires the collection, and analysis, of certain pieces of data, called analytics. This data can tell SEO experts about how certain SEO strategies are working, where website traffic is coming from, and much more. However, in order to make the best possible use of this information, SEO professionals need to be able to understand and analyze this data. Without that skill, they are essentially taking stabs in the dark and hoping for the best. As a result, look for professionals who offer in-depth and regular reports on the progress of your SEO campaign. In addition, make sure that they provide analysis and insight into these reports and are capable of suggesting ways forward in light of these reports

Choose SEO experts who have a willingness to learn.
Search engine optimization is always changing. Trends come and go, and keeping up with search engine algorithm changes and new strategies can be a full-time job in and of itself. As a result, no one can claim to be finished learning about search engine optimization. Instead, staying on top of this field requires near-constant learning and updating of one’s knowledge and skills. As a result, the best SEO professionals are those who love to learn and who willingly seek out new information about their field. Instead of doing the same job the same way, they stay up to date, eagerly embrace changes and trends, and implement new ideas to help your campaign thrive. Do not settle for less than an SEO expert who is always learning and changing along with the field of SEO.

Look for an SEO expert with technical skills.
Keyword research and implementation is not the only SEO strategy. In fact, a successful campaign will need to incorporate the smart use of metadata, wise coding, and technical aspects such as strategic web design and web development. As a result, an SEO expert should possess technical expertise that allows them to provide the technical support necessary for a successful campaign. Never consider hiring someone unless they understand basics such as coding, metadata, and SEO-friendly web design and web development. You need more than a content creator to boost your website’s online visibility.

Choose an SEO expert with strong content creation skills.
At the same time, content is the bread and butter of search engine optimization. Strong, relevant content is what search engines will use to determine your site’s relevance to certain topics. The better the content on your site is, the better your site is likely to perform in the search results. In order to create this type of material, you need SEO experts who are also strong writers. They need to understand how content works in SEO, identify the content that will work best for your site, and help you create powerful material that fits your business and goals. This means writing content that matches your brand voice, meets your business goals, and appeals to your target audience. The right SEO expert, therefore, can help you to build a strong content marketing strategy with the content you need to succeed in your campaign and at reaching your target audiences.

Choose an SEO expert with strong interpersonal skills.
Finally, you may want to consider an SEO expert’s interpersonal skills when deciding who to have assist you with your campaign. A search engine optimization campaign is a major undertaking that requires careful, clear communication between you and the professionals assisting you. As a result, it is essential that you feel comfortable interacting with these individuals. They should be able to make you feel at ease, and make even complex aspects of SEO accessible to you. As a result, look for SEO experts who have strong communication and interpersonal skills. These are individuals who are comfortable around others, capable of communicating with and collaborating with others, and who can clearly explain concepts, ideas, and analytics in easy to understand ways. The better they communicate, the easier it will be to work with them on your SEO campaign. There are many SEO experts who can help you to implement a strong campaign to boost your online visibility. However, they are not all equally skilled or equipped to assist your particular business. That is why you must look for skill sets that demonstrate an ability to effectively collaborate with you in building a comprehensive and effective search engine optimization campaign. In particular, professionals who possess the ability to collect and understand analytics, are willing to keep learning about their ever-changing field, possess technical skills, strong content marketing and creation skills, and strong interpersonal skills are equipped to assist you with your SEO. If you need SEO support, do not hesitate to reach out to WEBii. Our many years of experience, web design and development expertise, analytics skill, and history of collaborating closely with clients has equipped us to build and maintain the SEO campaign your business needs to thrive.

Author’s Bio :
I'm currently working as Content Manager with reputed SEO Company India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from SEO service in India, I have a keen interest in Entrepreneurship, Online Reputation Management, outsource link building services, Quality Link Building, Tech Consultancy, etc.









July 12, 2018

Network Engineering: a promising career to choose


Today, we live in the world of technology, so a major part of the job vacancies are computer related. A lot of people are attracting towards best computer jobs. Computers have shown the world that the use of it is not limited at home but are widely used in every company that is aiming their work to run smoothly. They have made it easy and bring convenience to humans. 


Want to make a career in network engineering? It is one of those best options for computer jobs available for the job seekers who have a keen interest in computers. It is considered as the major part of the world of computers and telecommunication. It is essential to maintain and establishing network connectivity. It deals with the development of hardware and software required to complete the computer design. Systems can include PC voice, Firewall and many more. They work inside as a component of an association or group, or remotely as a major aspect of an outsourced IT consultancy firm working with various customers.


Educational Qualifications: The basic requirement for becoming a network engineer is to hold a bachelor degree from a recognized university that may include engineering in computer science, information technology or electronics and communication engineering. If you had completed your masters from the computer or are working in any IT firm then this will be count as your additional advantage.


Roles and Responsibilities: The responsibilities of a network engineer may vary due to the nature of the company, i.e., small or large. Some of their works have been classified here:-

  • Designing and implementing a new solution.
  • Troubleshooting problem
  • Network optimization
  • Communicating with customers via phone or email
  • A configuration of firewalls
  • Architect, helpdesk support

You can also work with various network types which includes LAN (Local Area Network), MAN (Metropolitan Area Network), WAN (Wide Area Network), WLAN (Wireless Local Area Network), DAN (Desk Area Network), CAN (Cluster Area Network), PAN (Personal Area Network), GANs (Global Area Network).


Salary: Salary in this field depends on the various factors like how much experience a candidate has, whether they are fresher and the scope and size of the company. Being a fresher, your salary will be low. But once gaining experience, your salary automatically increases. 


Designation: There are various posts in this job. Some of them are been characterized here:-

  • System Engineer
  • Network Manager
  • Service Desk Analyst
  • Wireless Network Engineer
  • Pre-sales Engineer
  • Network Administrator
  • Telecommunication Manager
So, if you are looking for the computer job in the Philippines in network engineering, then prepare yourself to work in inflexible timings. If you want to grow your career in this field then above points can surely help you out. Demands are increasing day by day and many opportunities are waiting for you. If you have the knowledge and ready to take the challenges then this job is perfect for you. The thing which you have to focus is just to keep yourself updated with various tools and software used in networking. Gain some experience and knowledge to get placed in companies you wanted to secure your future with.


There are also many of the job portals where candidates can apply for Network Engineer jobs. Looking for computer jobs in the Philippines? Monster Philippine is one of the leading job portals that connect job seekers with the employers.  They help you to find the right job. The job opportunities are based on the skills, personality and educational qualifications of the candidate. Upload your resume right away!


Author bio: Arpana Sharma is a passionate content writer who writes articles related to jobs and career opportunities in various profile. She also writes about varied topics such as tourist spots, temples and loves to explore them.
July 01, 2018

Why store Need eCommerce Product Catalog Management


Ecommerce merchants can never again bear to do without product catalog management. Product catalog management is the way to accomplish of any online business stage. It is an essential part of any online business that assumes a basic part in making a client's agreeable online store. You just can't bear to disregard product catalog management as it forms the foundation of any online store.
The present clients' request rich, predictable product data from all retailers. Web based business commercials must meet these desires in the event that they need and a dependable balance among savage rivalry. 

In this article, we'll cover what catalog management involves, how it constructs the establishment of your business, and how to manage it. A while later, you ought to have a smart thought of what you have to do to enhance your current eCommerce catalog management. 

What is eCommerce Catalog Management? 

We should begin with the nuts and bolts. What is product inventory management? 

It's the key procedure of dealing with your eCommerce product catalog to guarantee the nature of your product information over the greater part of your business channels. 

It incorporates how you sort out, institutionalize, and distribute your product information to every deal channels. It doesn't make a difference if your product information is your own particular or from others, similar to providers. You have to manage it in a way that guarantees exactness over the greater part of your products. 

An entire catalog management arrangement incorporates various information gathering strategies. The product data in this way gathered would be perfect to distribute on an E-commerce site. 

Advantages of Product Catalog Management:
Product catalog management servicesis an imperative part of any ecommerce store. You can utilize product inventory programming to proficiently deal with your product catalog information. Following are the benefits of effective product inventory management. 

Improving Product Management
Catalog management is thought to be the foundation of any E-commerce store and dealers can't stand to disregard it in this advanced time. Having a product catalog answer for your online business can do the trap for your business. With rich, predictable product data exhibited through cutting edge gadgets, it's incredibly easy to persuade your guests and change over into faithful clients.

Efficient Catalog
One noteworthy downside of an E-business stage is that forthcoming clients can't touch the product before getting it. This absence of tactile involvement in any online store can remunerated by giving top to bottom data about products that are being sold on e-stores. So your e-store ought to give detail depiction of products including pictures. 

Product Database
A few dealers need to consistently refresh their SKUs, depending for the most part on the sort of products you offer and where you are endeavoring to offer them, this could be a direct result of steady value changes, posting recently accessible products, or different reasons. Without appropriate management, this can be a genuine problem for merchants.

Assemble an Omnichannel Experience
Ecommerce inventory management manufactures the establishment for your omnichannel methodology. 

Clients move consistently among channels. They may first discover you on Amazon, yet then bounce over to your site to make the last buy. They could see a product in-store, yet then do inquire about on your site or your application. 

Steady product information crosswise over channels makes an omnichannel shopping knowledge simpler. Clients can without much of a stretch inquiry and locate a similar product by methods for any touchpoint. 

Online business inventory management guarantees your product information takes into consideration this kind of experience.

Enhance Customer Experience
Rich, nitty gritty product data all ties once again into a superior client encounter in general.
30% of US online grown-ups webpage that they would consider purchasing from an online retailer they had never already bought from, if the retailer offered nitty gritty product data.
Point by point product data guarantees your products are accessible, simple to discover, and makes clients certain that they're purchasing the correct thing they need. 

Develop Your Business
Product inventory management gives commercers a superior establishment to develop their business. A decent eCommerce inventory management procedure ought to enable you to help a bigger catalog of products that you can get the opportunity to showcase quicker. 

Make consistency on your site to tell clients what they can anticipate
It's not only the product identifiers that should be exact. All the product points of interest and data on the product page should be finished, exact, succinct, and pertinent. By giving all the required data without overpowering the clients with superfluous or inadequately displayed data, you assist clients with completing the buy unhesitatingly. 

With regards to enhancing product data, it's basic to make one of a kind product titles and depictions so your page isn't the same as your rivals. Albeit now and again it's simply faster and more agreeable to duplicate from another person's site, copy substance will wind up getting disregarded via web cataloges, which is presumably not what you need to see happening. 

Cross-check all the product identifiers with makers
For each product posting and every rendition of a product, there are numerous product identifiers related, and endeavoring to work out the correct ASIN, UPC, or part number can be overwhelming and upsetting. In this way, check with your producers and wholesalers and demand them to furnish you with the correct points of interest to coordinate the stock. 

Check whether product inventory data is exact by contrasting postings with the real product
Your prospects or clients won't remain with your site if they get themselves disappointed while exploring your site. If the client encounter is convoluted, individuals will get irritated, and you will slack at your deals. Pertinent, institutionalized product data will bring about productive information management and an all the more satisfying client encounter. 

It's a great opportunity to proceed onward to the following stage of online product management with expanded profitability and proficiency. Apply these product catalog management tips to your commercial center and see an amazing improvement as far as you can tell, and all the more essentially, deals, in less time.