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5 Digital Marketing Tools That Help You Get the Insights of Your Customers


In this write-up we take a look at five digital marketing tools that help businesses gain insights about their customers and how they help streamline digital marketing campaigns.

What is the secret ingredient for success in a competitive business environment? It is undoubtedly knowledge about your customers. If you know the pulse of your customers you have cracked the code to succeed. This is the reason your digital marketing company will always stress on gaining deep insights about your customers. In fact feedback and analytics have become one of the most important components of digital marketing services in the recent times. As a business it is near impossible for you to have one-on-one relationship with your customers, know their aspirations, understand their buying needs and have knowledge about their bucket list. This is where you need to rely on tools that gather data and offer you information about your customers. Here we list for you five of the best digital marketing tools that help you get insights about your customers.

  1. Google Analytics – If you wish to rely on a single tool to know about your customers it would be this one. An essential component of digital marketing services it offers you ultimate in analytics and customer information. Where are the customers coming from? Where are they going? How long are they staying on your website? What keywords are they using to find you? You will have all this information on your fingertips and much more. A free to use tool it offers you every bit of detail you wish to know about your customers including potential ones to serve them better.

  2. SurveyMonkey – It doesn’t have ‘tail’ but lets you get inside the head of your customers! While ideally you would want to personally interact with each customer, it’s practically impossible when you have hundreds and thousands of customers. Your digital marketing company may recommend the use of SurveyMonkey, world’s best survey tool. You can create a unique survey including questions that let you analyse the needs of your customers, their experience with your brand and their expectations. Using SurveyMonkey you will be able to gather knowledge of things you need to act upon to keep your brand ahead of competition.

  3. Google Trends – People type their needs on Google or in other words you know what users are typing in the search engine and would be able to better assess their needs and serve them efficiently. Google Trends allows you to peek into search terms being used by potential customers. You will be able to find about the latest search trends and also the change in users’ search habits. Along with this you would also be able to find out the related search terms. When you have all this information at hand you can work on your marketing campaign to leverage the latest search habits.

  4. Hootsuite – Talking about getting insights about your customers how can you ignore their activities on the social media? You may already have an active presence on the social media but that isn’t enough. You need to know what your customers are talking about your brand on social media and also about your customers. Hootsuite is the most popular social media listening tool and it allows you to keep track of all your social media accounts from a single window. From mentions of your brand to that of your competition you would be able to track every relevant activity about your brand on social media using this state-of-the-art tool.

  5. Salesforce – Do you store customer data on Excel sheets and Word documents? It is an inefficient way to do so when the same data would be stored by different people in the organization in hundreds of files and documents. Salesforce a cloud based system has answers to your problems. It allows you to store all customer information on a single place that makes it ideal for sharing and collaboration. What’s more you can even send emails using Salesforce that’ll open new opportunities for your team.

To sum up you can make use of these tools to better your understanding of the customers and fine-tune your digital marketing initiatives. Each of these tools addresses a different challenge and would help you streamline your operations.

Author Bio
Mitali Purkait Ghosh is the Co-Founder and CEO of Digital Concepts, which is a full service digital marketing company. Being in this industry for the last 10 years, she loves to read and write about digital marketing, technology etc. As an entrepreneur she has been offering digital marketing services to clients across the globe for the last 6+ years. She likes exploring new ideas and keeps her team flexible and motivated to serve client needs, and help them stay ahead of their competition. When she isn’t busy with her professional life, she wears the hat of a photographer, traveler and foodie.

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