“In this write-up we take a look at five digital marketing tools that help businesses gain insights about their customers and how they help streamline digital marketing campaigns.”

What is the secret ingredient for success in a competitive business environment? It is undoubtedly knowledge about your customers. If you know the pulse of your customers you have cracked the code to succeed. This is the reason your digital marketing company will always stress on gaining deep insights about your customers. In fact feedback and analytics have become one of the most important components of digital marketing services in the recent times. As a business it is near impossible for you to have one-on-one relationship with your customers, know their aspirations, understand their buying needs and have knowledge about their bucket list. This is where you need to rely on tools that gather data and offer you information about your customers. Here we list for you five of the best digital marketing tools that help you get insights about your customers.

1. Google Analytics – If you wish to rely on a single tool to know about your customers it would be this one. An essential component of digital marketing services it offers you ultimate in analytics and customer information. Where are the customers coming from? Where are they going? How long are they staying on your website? What keywords are they using to find you? You will have all this information on your fingertips and much more. A free to use tool it offers you every bit of detail you wish to know about your customers including potential ones to serve them better.


2. SurveyMonkey – It doesn’t have ‘tail’ but lets you get inside the head of your customers! While ideally you would want to personally interact with each customer, it’s practically impossible when you have hundreds and thousands of customers. Your digital marketing company may recommend the use of SurveyMonkey, world’s best survey tool. You can create a unique survey including questions that let you analyse the needs of your customers, their experience with your brand and their expectations. Using SurveyMonkey you will be able to gather knowledge of things you need to act upon to keep your brand ahead of competition.


3. Google Trends – People type their needs on Google or in other words you know what users are typing in the search engine and would be able to better assess their needs and serve them efficiently. Google Trends allows you to peek into search terms being used by potential customers. You will be able to find about the latest search trends and also the change in users’ search habits. Along with this you would also be able to find out the related search terms. When you have all this information at hand you can work on your marketing campaign to leverage the latest search habits.


4. Hootsuite – Talking about getting insights about your customers how can you ignore their activities on the social media? You may already have an active presence on the social media but that isn’t enough. You need to know what your customers are talking about your brand on social media and also about your customers. Hootsuite is the most popular social media listening tool and it allows you to keep track of all your social media accounts from a single window. From mentions of your brand to that of your competition you would be able to track every relevant activity about your brand on social media using this state-of-the-art tool.


5. Salesforce – Do you store customer data on Excel sheets and Word documents? It is an inefficient way to do so when the same data would be stored by different people in the organization in hundreds of files and documents. Salesforce a cloud based system has answers to your problems. It allows you to store all customer information on a single place that makes it ideal for sharing and collaboration. What’s more you can even send emails using Salesforce that’ll open new opportunities for your team.

To sum up you can make use of these tools to better your understanding of the customers and fine-tune your digital marketing initiatives. Each of these tools addresses a different challenge and would help you streamline your operations.

Author Bio
Mitali Purkait Ghosh is the Co-Founder and CEO of Digital Concepts, which is a full service digital marketing company. Being in this industry for the last 10 years, she loves to read and write about digital marketing, technology etc. As an entrepreneur she has been offering digital marketing services to clients across the globe for the last 6+ years. She likes exploring new ideas and keeps her team flexible and motivated to serve client needs, and help them stay ahead of their competition. When she isn’t busy with her professional life, she wears the hat of a photographer, traveler and foodie.

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

Look for SEO experts who have analytics skill.
While search engine optimization requires the use of specific strategies for building a website’s online visibility, it also requires the collection, and analysis, of certain pieces of data, called analytics. This data can tell SEO experts about how certain SEO strategies are working, where website traffic is coming from, and much more. However, in order to make the best possible use of this information, SEO professionals need to be able to understand and analyze this data. Without that skill, they are essentially taking stabs in the dark and hoping for the best. As a result, look for professionals who offer in-depth and regular reports on the progress of your SEO campaign. In addition, make sure that they provide analysis and insight into these reports and are capable of suggesting ways forward in light of these reports

Choose SEO experts who have a willingness to learn.
Search engine optimization is always changing. Trends come and go, and keeping up with search engine algorithm changes and new strategies can be a full-time job in and of itself. As a result, no one can claim to be finished learning about search engine optimization. Instead, staying on top of this field requires near-constant learning and updating of one’s knowledge and skills. As a result, the best SEO professionals are those who love to learn and who willingly seek out new information about their field. Instead of doing the same job the same way, they stay up to date, eagerly embrace changes and trends, and implement new ideas to help your campaign thrive. Do not settle for less than an SEO expert who is always learning and changing along with the field of SEO.

Look for an SEO expert with technical skills.
Keyword research and implementation is not the only SEO strategy. In fact, a successful campaign will need to incorporate the smart use of metadata, wise coding, and technical aspects such as strategic web design and web development. As a result, an SEO expert should possess technical expertise that allows them to provide the technical support necessary for a successful campaign. Never consider hiring someone unless they understand basics such as coding, metadata, and SEO-friendly web design and web development. You need more than a content creator to boost your website’s online visibility.

Choose an SEO expert with strong content creation skills.
At the same time, content is the bread and butter of search engine optimization. Strong, relevant content is what search engines will use to determine your site’s relevance to certain topics. The better the content on your site is, the better your site is likely to perform in the search results. In order to create this type of material, you need SEO experts who are also strong writers. They need to understand how content works in SEO, identify the content that will work best for your site, and help you create powerful material that fits your business and goals. This means writing content that matches your brand voice, meets your business goals, and appeals to your target audience. The right SEO expert, therefore, can help you to build a strong content marketing strategy with the content you need to succeed in your campaign and at reaching your target audiences.

Choose an SEO expert with strong interpersonal skills.
Finally, you may want to consider an SEO expert’s interpersonal skills when deciding who to have assist you with your campaign. A search engine optimization campaign is a major undertaking that requires careful, clear communication between you and the professionals assisting you. As a result, it is essential that you feel comfortable interacting with these individuals. They should be able to make you feel at ease, and make even complex aspects of SEO accessible to you. As a result, look for SEO experts who have strong communication and interpersonal skills. These are individuals who are comfortable around others, capable of communicating with and collaborating with others, and who can clearly explain concepts, ideas, and analytics in easy to understand ways. The better they communicate, the easier it will be to work with them on your SEO campaign. There are many SEO experts who can help you to implement a strong campaign to boost your online visibility. However, they are not all equally skilled or equipped to assist your particular business. That is why you must look for skill sets that demonstrate an ability to effectively collaborate with you in building a comprehensive and effective search engine optimization campaign. In particular, professionals who possess the ability to collect and understand analytics, are willing to keep learning about their ever-changing field, possess technical skills, strong content marketing and creation skills, and strong interpersonal skills are equipped to assist you with your SEO. If you need SEO support, do not hesitate to reach out to WEBii. Our many years of experience, web design and development expertise, analytics skill, and history of collaborating closely with clients has equipped us to build and maintain the SEO campaign your business needs to thrive.

Author’s Bio :
I'm currently working as Content Manager with reputed SEO Company India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from SEO service in India, I have a keen interest in Entrepreneurship, Online Reputation Management, outsource link building services, Quality Link Building, Tech Consultancy, etc.

• Designing and implementing a new solution.
• Troubleshooting problem
• Network optimization
• Communicating with customers via phone or email
• A configuration of firewalls
• Architect, helpdesk support

• System Engineer
• Network Manager
• Service Desk Analyst
• Wireless Network Engineer
• Pre-sales Engineer
• Network Administrator
• Telecommunication Manager

It's a great opportunity to proceed onward to the following stage of online product management with expanded profitability and proficiency. Apply these product catalog management tips to your commercial center and see an amazing improvement as far as you can tell, and all the more essentially, deals, in less time.